Women's Issues In Guyana

Marketing with women’s bodies

Posted in Culture & Society by wiig on November 22, 2006
Tags: , , ,

Kaieteur News – November 22, 2006

Dear Editor,

The campaign to use women’s bodies to market products continues.

On Page 10 of the Kaieteur News of Sunday 19th Nov, 2006, there is a picture of one DDL Chairman Yesu Persaud surrounded by women described only as ‘vodka models’ and whose names seem not to be important, but who are sashed (and branded) `Ivanoff Blue.’

Guyana ‘s private sector seems to think that Guyana ‘s market requires women to ‘model’ around the brand and product.

The public funds which are being spent to reduce sexism in the society cannot compete with the private sector funds which are determined to reinforce the stereotypes which reduce women’s worth.

Those of us who love women know that alcohol use is an important factor in the removal of inhibitions which result in violence, including sexual violence.

The 2006 United Nations Secretary General’s Report on Violence Against Women (available from http://www.un.org/womenwatch/daw/vaw/) identifies alcohol as a risk factor.

Guyanese know that the presence of alcohol increases the intensity of the violence, especially domestic violence.

The photograph in Kaieteur News was probably published to showcase another ‘success’ for DDL.

Instead, I believe it indicates the low opinion which DDL has of its customer base.

Vidyaratha Kissoon

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: